Consumer behaviour and digital transformation
"This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinning of consumer behaviour as they re...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2024.
|
| Series | Business and digital transformation
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003242031 1003242030 9781003836407 1003836402 9781003836452 1003836453 9781032149752 9781032149769 |
| Physical Description | 1 online resource. |
Glossary of Terms