Consumer behaviour : applications in marketing

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Bibliographic Details
Main Authors: East, Robert, 1940- (Author), Singh, Jaywant (Author), Wright, Malcolm, 1963- (Author), Vanhuele, Marc (Author)
Format: Book
Language: English
Published: Los Angeles ; London ; New Delhi ; Singapore ; Washingotn DC ; Melbourne : SAGE, 2017
Edition: 3rd edition
Subjects:
marketing
spotřebitelé
spotřebitelské chování
consumers
consumer behavior
učebnice
textbooks
ISBN: 9781473919501
978-1-4739-1949-5
Physical Description: xii, 350 stran : ilustrace ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 366/EAST,R.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 366/EAST,R.

Status Description Location Call Number
30 days Open access collection 366/EAST,R.
In house loan Study room - 3rd floor 366/EAST,R.

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