Innovation and strategy

Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to achievin...

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Bibliographic Details
Other Authors: Varadarajan, Rajan, (Editor), Jayachandran, Satish, (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series: Review of marketing research ; v. 15.
Subjects:
Product management.
Marketing.
Business & Economics > Marketing > General.
Sales & marketing.
elektronické knihy
electronic books
ISBN: 9781787548282 (e-book)
9781787548305 (ePUB)
Physical Description: 1 online resource (xxi, 348 pages).

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Table of contents

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001 em-9781787548282
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006 m o d
007 cr un|||||||||
008 180615s2018 enk ob 001 0 eng d
020 |a 9781787548282 (e-book) 
020 . . |a 9781787548305 (ePUB) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 658.8 
245 0 0 |a Innovation and strategy /  |c edited by Rajan Varadarajan, Satish Jayachandran. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2018. 
264 4 |c �2018 
300 |a 1 online resource (xxi, 348 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Review of marketing research,  |x 1548-6435 ;  |v v. 15 
500 |a Includes index. 
504 |a Includes bibliographical references. 
505 0 |a Prelims -- Conceptual papers -- Empirical papers -- Index. 
520 |a Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to achieving and sustaining a competitive advantage in the marketplace, the principal focus of competitive strategy. Product innovations play a central role in various strategic marketing contexts such as meeting consumers' needs and wants, responding to changes in consumers' preferences, shaping consumers' preferences, entering new markets, enhancing a firm's market position in presently served product-markets, differentiating the firm's product offerings from competitors' offerings, neutralizing the effects of competitors' actions, and preemption and deterrence of competitors. Against this backdrop, articles published in this volume focus on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy. The substantive issues addressed in these articles include sources of innovation, customer involvement in innovation, innovations in a digital environment, innovations in an information rich environment, the role of market foresight and design orientation as organizational capabilities in new product development and new product performance, and the effects of market orientation, organizational culture, trust and commitment on business performance. 
588 0 |a Print version record 
650 0 |a Product management. 
650 0 |a Marketing. 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Sales & marketing.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Varadarajan, Rajan,  |e editor. 
700 1 |a Jayachandran, Satish,  |e editor. 
776 |z 9781787548299 
830 0 |a Review of marketing research ;  |v v. 15.  |x 1548-6435 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/S1548-6435201815  |y Full text 

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