Organizing marketing and sales : mastering contemporary B2B challenges

• Other Authors: Andersson, Per, 1957- (Editor), Axelsson, Bj�orn, 1948- (Editor), Rosenqvist, Christopher, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Subjects: Marketing.; Sales.; Business & Economics > Marketing > General.; Sales & marketing.; elektronické knihy; electronic books
• ISBN: 9781787549685 (e-book); 9781787549708 (ePUB)
• Physical Description: 1 online resource (xiv, 348 pages)