Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method

• Main Author: Canalichio, Pete (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Subjects: Marketing.; elektronické knihy; electronic books
• ISBN: 9781787437814; 9781787439757
• DOI: 10.1108/9781787437814
• Physical Description: 1 online resource (xxxv, 311 pages).

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome al...