Start-up marketing strategies in India

• Other Authors: Ramesh, M. Anil (Editor), Grover, Priya (Editor), Dasgupta, Sabyasachi (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Subjects: New business enterprises > India > Marketing.; elektronické knihy; electronic books
• ISBN: 9781787567559; 9781787567573
• DOI: 10.1108/9781787567559
• Physical Description: 1 online resource (xix, 240 pages) ; cm

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, in...