Design management : organisation and marketing perspectives

"Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeho...

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Bibliographic Details
Main Author: Lalaounis, Sotiris T., 1980- (Author)
Format: eBook
Language: English
Published: London : Routledge, 2018.
Edition: First edition.
ISBN: 9781315626666
Physical Description: 1 online zdroj.


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