Design management : organisation and marketing perspectives

"Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeho...

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Bibliographic Details
Main Author: Lalaounis, Sotiris T., 1980- (Author)
Format: eBook
Language: English
Published: London : Routledge, 2018.
Edition: First edition.
Subjects:
design management
učebnice
elektronické knihy
textbooks
electronic books
ISBN: 9781315626666
9781317235712
Physical Description: 1 online zdroj.

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Table of contents

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007 cr |n
008 170919s2018 enk eop 001 0 eng d
999 |c 91304  |d 91304 
020 |a 9781315626666  |q (ebook) 
020 |a 9781317235712  |q (ebook) 
035 |a (OCoLC)1004365363  |z (OCoLC)1003973178 
040 |a TYFRS  |b eng  |e rda  |e pn  |c TYFRS  |d N$T  |d OCLCF  |d IDEBK  |d OCLCQ  |d U3W 
072 7 |a 005  |x Management. Řízení  |2 Konspekt  |9 4 
072 9 |a 37.016  |x Učební osnovy. Vyučovací předměty. Učebnice  |2 Konspekt  |9 22 
080 |a 005:7.05  |2 MRF 
080 |a (075)  |2 MRF 
080 |a (0.034.2:08)  |2 MRF 
100 1 |a Lalaounis, Sotiris T.,  |d 1980-  |e author. 
245 1 0 |a Design management :  |b organisation and marketing perspectives /  |c Sotiris T. Lalaounis. 
250 |a First edition. 
264 1 |a London :  |b Routledge,  |c 2018. 
300 |a 1 online zdroj. 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a "Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management. This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management. With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges."- Resumé vydavatel 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed September 27, 2017). 
590 |a Taylor & Francis  |b Taylor & Francis All eBooks 
650 0 7 |a design management  |7 ph966623  |2 czenas 
650 0 9 |a design management  |2 eczenas 
655 7 |a učebnice  |7 fd133770  |2 czenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a textbooks  |2 eczenas 
655 9 |a electronic books  |2 eczenas 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781317235712  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c TAYLOR 
993 |x NEPOSILAT  |y EIZ 

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