Design management : organisation and marketing perspectives

• Main Author: Lalaounis, Sotiris T., 1980- (Author)
• Format: eBook
• Language: English
• Published: London : Routledge, 2018.
• Edition: First edition.
• Subjects: design management; učebnice; elektronické knihy; textbooks; electronic books
• ISBN: 9781315626666; 9781317235712
• Physical Description: 1 online zdroj.

"Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeho...