Why we buy : the science of shopping

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Bibliographic Details
Main Author:	Underhill, Paco (Author)
Format:	Book
Language:	English
Published:	New York : Simon & Schuster Paperbacks, c2009
Subjects:	marketing nakupování spotřebitelské chování sociologie spotřeby marketingový výzkum shopping consumer behavior sociology of consumption marketing research studie studies
ISBN:	9781416595243 1-4165-9524-4 0-684-84913-5
Physical Description:	xii, 306 s. ; 22 cm