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Underhill, Paco
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Proč nakupujeme : jak merchandising ovlivňuje nákupní rozhodnutí a zvyšuje prodej
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Underhill, Paco
Year of Publication
2002
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Why we buy : the science of shopping
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Underhill, Paco
Year of Publication
2009
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Related Subjects
consumer behavior
marketing
marketing research
marketingový výzkum
nakupování
shopping
sociologie spotřeby
sociology of consumption
spotřebitelské chování
