Why we buy : the science of shopping

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Bibliographic Details
Main Author	Underhill, Paco (Author)
Format	Book
Language	English
Published	New York : Simon & Schuster Paperbacks, c2009
Subjects	marketing nakupování spotřebitelské chování sociologie spotřeby marketingový výzkum shopping consumer behavior sociology of consumption marketing research studie studies
Online Access	Obsah Anotace Biografické informace Ukázka textu
ISBN	9781416595243 1-4165-9524-4 0-684-84913-5
Physical Description	xii, 306 s. ; 22 cm

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Anotace
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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 31.12.2029	More Information	Location FMC	Call Number 339.138/UNDERHILL,P.