Why we buy : the science of shopping

• Main Author: Underhill, Paco (Author)
• Format: Book
• Language: English
• Published: New York : Simon & Schuster Paperbacks, c2009
• Subjects: marketing; nakupování; spotřebitelské chování; sociologie spotřeby; marketingový výzkum; shopping; consumer behavior; sociology of consumption; marketing research; studie; studies
• ISBN: 9781416595243 1-4165-9524-4 0-684-84913-5
• Physical Description: xii, 306 s. ; 22 cm
• Item Description: Obsahuje rejstřík; "Updated and revised for the Internet, the global consumer and beyond"--Z obálky