Handbook of services marketing & management

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shor...

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Bibliographic Details
Other Authors: Swartz, Teresa A. (Editor), Iacobucci, Dawn. (Editor)
Format: eBook
Language: English
Published: Thousand Oaks : SAGE Publications, 1999.
Subjects:
služby
management
marketing
doprovodné služby
service industries
customer services
elektronické knihy
monografie
electronic books
monographs
ISBN: 9781412973649
9781452231327
9780761916123
Physical Description: 1 online zdroj (534 stran)

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Description
Summary: The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.- Resumé vydavatel
Bibliography: Obsahuje bibliografické odkazy a index.
ISBN: 9781412973649
9781452231327
9780761916123
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

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