Handbook of services marketing & management

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shor...

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Bibliographic Details
Other Authors Swartz, Teresa A. (Editor), Iacobucci, Dawn (Editor)
Format eBook
LanguageEnglish
Published Thousand Oaks : SAGE Publications, 1999.
Subjects
služby
management
marketing
doprovodné služby
service industries
customer services
elektronické knihy
monografie
electronic books
monographs
Online AccessFull text
ISBN9781412973649
9781452231327
9780761916123
Physical Description1 online zdroj (534 stran)

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Summary:The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.- Resumé vydavatel
Bibliography:Obsahuje bibliografické odkazy a index.
ISBN:9781412973649
9781452231327
9780761916123
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
Physical Description:1 online zdroj (534 stran)

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