Handbook of services marketing & management

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shor...

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Bibliographic Details
Other Authors: Swartz, Teresa A. (Editor), Iacobucci, Dawn. (Editor)
Format: eBook
Language: English
Published: Thousand Oaks : SAGE Publications, 1999.
Subjects:
služby
management
marketing
doprovodné služby
service industries
customer services
elektronické knihy
monografie
electronic books
monographs
ISBN: 9781412973649
9781452231327
9780761916123
Physical Description: 1 online zdroj (534 stran)

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Table of contents

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245 1 0 |a Handbook of services marketing & management /  |c Teresa A. Swartz, Dawn Iacobucci, editors 
260 |a Thousand Oaks :  |b SAGE Publications,  |c 1999. 
300 |a 1 online zdroj (534 stran) 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.- Resumé vydavatel 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 7 |a služby  |7 ph116190  |2 czenas 
650 0 7 |a management  |7 ph115217  |2 czenas 
650 0 7 |a marketing  |7 ph115227  |2 czenas 
650 0 7 |a doprovodné služby  |7 ph527857  |2 czenas 
650 0 9 |a service industries  |2 eczenas 
650 0 9 |a management  |2 eczenas 
650 0 9 |a marketing  |2 eczenas 
650 0 9 |a customer services  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a monografie  |7 fd132842  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a monographs  |2 eczenas 
700 1 |a Swartz, Teresa A.  |4 edt 
700 1 |a Iacobucci, Dawn.  |4 edt 
776 0 8 |i Print version:  |a Swartz, Teresa A.  |t Handbook of Services Marketing and Management.  |d Thousand Oaks : SAGE Publications, ©1999  |z 9780761916123 
856 4 0 |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=698456&authtype=ip,shib&custid=s3936755  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EBSCO 
993 |x NEPOSILAT  |y EIZ 

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