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Willis, Michelle
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Digital marketing strategies for value co-creation : models and approaches for online brand communities
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Ozuem, Wilson, 1974-
,
Willis, Michelle
Year of Publication
2022
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Digital marketing strategies for value co-creation : Models and approaches for online brand communities
by
Ozuem, Wilson, 1974-
,
Willis, Michelle
Year of Publication
2025
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Electronic
eBook
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Related Subjects
Internet marketing
brand management
content marketing
customer relationship management
internetový marketing
obsahový marketing
řízení vztahů se zákazníky
řízení značky
brand name products
obchodní značky
