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Pervan, Simon
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Strategic brand management
by
Elliott, Richard H., 1948-
,
Percy, Larry
,
Pervan, Simon
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2018
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Related Subjects
brand management
brand name products
cultural aspects
kulturní aspekty
marketing management
marketingový management
obchodní značky
product management
produktový management
psychological aspects
psychologické aspekty
social aspects
sociální aspekty
strategic planning
strategický management
řízení značky
