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Knudtzen, Charlotte F.
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Brand management : mastering research, theory and practice
by
Heding, Tilde
,
Knudtzen, Charlotte F
.
,
Bjerre, Mogens, 1959-
Year of Publication
2020
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Brand management : research, theory and practice
by
Heding, Tilde
,
Knudtzen, Charlotte F
.
,
Bjerre, Mogens, 1959-
Year of Publication
2009
Call Number
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Book
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Related Subjects
brand management
brand name products
obchodní značky
řízení značky
marketing management
marketingový management
oceňování obchodní značky
strategic planning
strategický management
valuation of brand name products
