Brand management : mastering research, theory and practice

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Bibliographic Details
Main Authors	Heding, Tilde (Author), Knudtzen, Charlotte F. (Author), Bjerre, Mogens, 1959- (Author)
Format	Book
Language	English
Published	London ; New York : Routledge, Taylor & Francis Group, 2020
Edition	Third edition
Subjects	strategický management marketingový management řízení značky obchodní značky oceňování obchodní značky strategic planning marketing management brand management brand name products valuation of brand name products kolektivní monografie collective monographs
ISBN	978-0-367-17257-2 978-0-367-17258-9 978-0-367-17259-6
Physical Description	xiv, 323 stran : ilustrace ; 25 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 005/HEDING,T.