Holdings: Brand management :

Brand management : mastering research, theory and practice

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Bibliographic Details
Main Authors:	Heding, Tilde (Author), Knudtzen, Charlotte F. (Author), Bjerre, Mogens, 1959- (Author)
Format:	Book
Language:	English
Published:	London ; New York : Routledge, Taylor & Francis Group, 2020
Edition:	Third edition
Subjects:	strategický management marketingový management řízení značky obchodní značky oceňování obchodní značky strategic planning marketing management brand management brand name products valuation of brand name products kolektivní monografie collective monographs
ISBN:	978-0-367-17257-2 978-0-367-17258-9 978-0-367-17259-6
Physical Description:	xiv, 323 stran : ilustrace ; 25 cm

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Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	005/HEDING,T.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	005/HEDING,T.