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Identity-Based Brand Management : Fundamentals--Strategy--Implementation--Controlling.

by Burmann, Christoph
Year of Publication 2025

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eBook

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Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte, Instrumente, Praxisbeispiele

by Meffert, Heribert, 1937-, Burmann, Christoph, 1962-, Kirchgeorg, Manfred, 1958-
Year of Publication 2012

Book

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Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling

by Burmann, Christoph, Riley, Nicola-Maria, Halaszovich, Tilo, Schade, Michael
Year of Publication 2017

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Electronic eBook

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Re-modeling the brand purchase funnel : conceptualization and empirical application

by Dierks, Alexander
Year of Publication 2017

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Electronic eBook