Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte, Instrumente, Praxisbeispiele

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Bibliographic Details
Main Authors: Meffert, Heribert, 1937- (Author), Burmann, Christoph, 1962- (Author), Kirchgeorg, Manfred, 1958- (Author)
Format: Book
Language: German
Published: Wiesbaden : Gabler, 2012
Edition: 11., überarb. und erw. Aufl.
Series: Meffert Marketing Edition
Subjects:
marketing
strategický marketing
strategic marketing
učebnice
textbooks
ISBN: 9783834927606
Physical Description: xx, 939 s. : il. ; 25 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/MEFFERT,H.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/MEFFERT,H.

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