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Brand management in the fast food industry docoral thesis : a cultural perspecitve of the branding strategies of firms, and the behaviour of consumers in the Czech Reoublic and Gha...

by Asamoah, Emmanuel Selase
Year of Publication 2012

Book

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Brand management in the fast food industry: a cultural perspective of the branding strategies of firms, and the behaviour of consumers in the Czech Republic and Ghana = Brand manag...

by Asamoah, Emmanuel Selase
Year of Publication 2012

Book

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Consumer behaviour and branding : perspectives from the fast food industry in different markets

by Asamoah, Emmanuel Selase, Chovancová, Miloslava, 1952-
Year of Publication 2013

Book