Consumer behaviour and branding : perspectives from the fast food industry in different markets

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Bibliographic Details
Main Authors	Asamoah, Emmanuel Selase (Author), Chovancová, Miloslava, 1952- (Author)
Format	Book
Language	English
Published	Žilina : Georg, 2013
Edition	1st ed.
Subjects	řízení značky spotřebitelské chování interkulturní management rychloobslužné restaurace brand management consumer behavior intercultural management fast food restaurants monografie monographs
ISBN	9788081540530
Physical Description	243 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 658/ASAMOAH,E.S.

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