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Customer Behaviour in Green Ma...
Customer Behaviour in Green Markets with a Special Reference to Perception of Green Products
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Bibliographic Details
Main Author:
Benešová, Ivana
(Dissertant)
Other Authors:
Davies, Eleanor
(Thesis advisor)
Format:
Manuscript
Language:
English
Published:
2015
Subjects:
zelený marketing
greenwashing
chování zákazníků
zelený spotřebitel
zelené produkty
zelené trhy
green marketing
customer behaviour
green consumer
green products
green markets
bakalářská práce
Physical Description:
68 s. (106 672 znaků)
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