Customer Behaviour in Green Markets with a Special Reference to Perception of Green Products

• Main Author: Benešová, Ivana (Dissertant)
• Other Authors: Davies, Eleanor (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2015
• Subjects: zelený marketing; greenwashing; chování zákazníků; zelený spotřebitel; zelené produkty; zelené trhy; green marketing; customer behaviour; green consumer; green products; green markets; bakalářská práce
• Physical Description: 68 s. (106 672 znaků)
• Item Description: Studijní obor: Management a ekonomika; Studijní obor: Management and Economics Specialization: Enterprise Management and Economics; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení