Customer Behaviour in Green Markets with a Special Reference to Perception of Green Products

• Main Author: Benešová, Ivana (Dissertant)
• Other Authors: Davies, Eleanor (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2015
• Subjects: zelený marketing; greenwashing; chování zákazníků; zelený spotřebitel; zelené produkty; zelené trhy; green marketing; customer behaviour; green consumer; green products; green markets; bakalářská práce
• Physical Description: 68 s. (106 672 znaků)