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|a eng
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|a Benešová, Ivana
|4 dis
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| 245 |
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|a Customer Behaviour in Green Markets with a Special Reference to Perception of Green Products
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| 246 |
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|a Customer Behaviour in Green Markets with a Special Reference to Perception of Green Products
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|c 2015
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| 300 |
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|a 68 s. (106 672 znaků)
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| 500 |
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|a Studijní obor: Management a ekonomika
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| 500 |
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|a Studijní obor: Management and Economics Specialization: Enterprise Management and Economics
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a zelený marketing
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| 653 |
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|a greenwashing
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| 653 |
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|a chování zákazníků
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| 653 |
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|a zelený spotřebitel
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| 653 |
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|a zelené produkty
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| 653 |
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|a zelené trhy
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| 653 |
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|a green marketing
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| 653 |
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|a greenwashing
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| 653 |
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|a customer behaviour
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| 653 |
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|a green consumer
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| 653 |
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|a green products
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| 653 |
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|a green markets
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| 655 |
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|a bakalářská práce
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| 700 |
1 |
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|a Davies, Eleanor
|4 ths
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| 710 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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|u http://hdl.handle.net/10563/36772
|y Plný text v Digitální knihovně UTB
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