Digital public relations and marketing communication trends in Africa

• Main Authors: Njathi, Anne W., (Author), Watkins, Brandi, (Author)
• Format: eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2024.
• Series: Routledge new directions in PR & communication research
• Subjects: Public relations > Africa.; Internet in public relations > Africa.; Digital communications > Africa.; elektronické knihy; electronic books
• ISBN: 9781032689654; 103268965X; 9781040039564; 1040039561; 9781040039540; 1040039545; 9781032689616; 9781032689630
• Physical Description: 1 online resource.

"The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is...