Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations

• Main Authors: Hinson, Robert (Author), Mensah, Ishmael, (Author), Amoako, George Kofi, 1965- (Author), Mensah, Esi Akyere, (Author), Coffie, Isaac, (Author), Khosa, Eddy, (Author)
• Format: eBook
• Language: English
• Published: New York : Productivity Press, 2024.
• Edition: First edition.
• Subjects: Hospitality industry > Marketing.; Tourism > Marketing.; elektronické knihy; electronic books
• ISBN: 9781032688497; 1032688491; 9781040009895; 1040009891; 9781032688480; 9781032688473; 9781040009925; 1040009921
• Physical Description: 1 online resource (xxii, 352 pages).

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and...