Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and...

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Bibliographic Details
Main Authors: Hinson, Robert (Author), Mensah, Ishmael, (Author), Amoako, George Kofi, 1965- (Author), Mensah, Esi Akyere, (Author), Coffie, Isaac, (Author), Khosa, Eddy, (Author)
Format: eBook
Language: English
Published: New York : Productivity Press, 2024.
Edition: First edition.
Subjects:
Hospitality industry > Marketing.
Tourism > Marketing.
elektronické knihy
electronic books
ISBN: 9781032688497
1032688491
9781040009895
1040009891
9781032688480
9781032688473
9781040009925
1040009921
Physical Description: 1 online resource (xxii, 352 pages).

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Table of contents

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245 0 0 |a Hospitality and Tourism Marketing :  |b Building Customer Driven Hospitality and Tourism Organizations /  |c by Robert Ebo Hinson, Ishmael Mensah, George Kofi Amoako, Esi Akyere Mensah, Isaac Coffie, Eddy Khosa. 
250 |a First edition. 
264 1 |a New York :  |b Productivity Press,  |c 2024. 
300 |a 1 online resource (xxii, 352 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
520 |a Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Hospitality industry  |x Marketing. 
650 0 |a Tourism  |x Marketing. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Hinson, Robert  |q (Robert Ebo),  |e author. 
700 1 |a Mensah, Ishmael,  |e author. 
700 1 |a Amoako, George Kofi,  |d 1965-  |e author. 
700 1 |a Mensah, Esi Akyere,  |e author. 
700 1 |a Coffie, Isaac,  |e author. 
700 1 |a Khosa, Eddy,  |e author. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781032688497  |y Full text 

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