Corporate cancel culture and brand boycotts : the dark side of social media for brands

"This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. The book introduces the term "corporate cancel culture", highlighting the growing trend amongst custo...

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Bibliographic Details
Other Authors: Scheinbaum, Angeline Close, (Editor)
Format: eBook
Language: English
Published: New York, NY : Routledge, 2025.
Subjects:
Corporate image.
Corporations > Public relations.
Branding (Marketing)
Consumers > Psychology.
Social media > Psychological aspects.
elektronické knihy
electronic books
ISBN: 1032670541
9781040148549
1040148549
9781040148563
1040148565
9781032670546
9781032670492
9781032670515
Physical Description: 1 online resource

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Table of contents

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040 |a OCoLC-P  |b eng  |e rda  |c OCoLC-P 
020 |a 1032670541  |q (ebook) 
020 |a 9781040148549  |q (electronic bk. : PDF) 
020 |a 1040148549  |q (electronic bk. : PDF) 
020 |a 9781040148563  |q (electronic bk. : EPUB) 
020 |a 1040148565  |q (electronic bk. : EPUB) 
020 |a 9781032670546  |q (electronic bk.) 
020 |z 9781032670492  |q (paperback) 
020 |z 9781032670515  |q (hardback) 
024 7 |a 10.4324/9781032670546  |2 doi 
035 |a (OCoLC)1446298863 
035 |a (OCoLC-P)1446298863 
245 0 0 |a Corporate cancel culture and brand boycotts :  |b the dark side of social media for brands /  |c [edited by] Angeline Close Scheinbaum. 
264 1 |a New York, NY :  |b Routledge,  |c 2025. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
520 |a "This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. The book introduces the term "corporate cancel culture", highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies. The book reports challenges of social media platforms to brands and companies. The challenges addressed entail including social media trolls, the power of influencers, the dark web, cancel culture in sports due to political constraints, social media influencer livestreams, and misinformation. Written by a team of experts from North America, Europe, South America and Asia, the book showcases real-world expertise in marketing, branding, consumer psychology, economics, and communication. The book also considers solutions for brands and companies who need to address the dark side of social media by offering insights on fostering accountability among brands and business leaders and providing a roadmap to mitigate consumer resistance. Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands is a must read for students of psychology, marketing, public relations, management, and social media. It will also be of interest to users of social media-both consumers and business/organizations. It is especially valuable for marketing/advertising professionals, social media professionals/influencers, and business executives. Its designed to be read alongside The Dark Side of Social Media: A Consumer Psychology Perspective"--  |c Provided by publisher. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Corporate image. 
650 0 |a Corporations  |x Public relations. 
650 0 |a Branding (Marketing) 
650 0 |a Consumers  |x Psychology. 
650 0 |a Social media  |x Psychological aspects. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Scheinbaum, Angeline Close,  |e editor.  |1 https://id.oclc.org/worldcat/entity/E39PCjCrRqXJ8V7RqvDPh4jdXq 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781032670546  |y Full text 

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