Corporate cancel culture and brand boycotts : the dark side of social media for brands

• Other Authors: Scheinbaum, Angeline Close, (Editor)
• Format: eBook
• Language: English
• Published: New York, NY : Routledge, 2025.
• Subjects: Corporate image.; Corporations > Public relations.; Branding (Marketing); Consumers > Psychology.; Social media > Psychological aspects.; elektronické knihy; electronic books
• ISBN: 1032670541; 9781040148549; 1040148549; 9781040148563; 1040148565; 9781032670546; 9781032670492; 9781032670515
• Physical Description: 1 online resource

"This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. The book introduces the term "corporate cancel culture", highlighting the growing trend amongst custo...