Image a Corporate Identity Pivovaru Zubr a.s.Přerov

• Main Author: Jemelková, Pavlína (Dissertant)
• Other Authors: Svoboda, Václav (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2005
• Subjects: corporate identity; corporate design; corporate communications; corporate culture; image; značka; public relations; firemní identita; segmentace; positioning; ..atd; corporate image; brand; product; segmentation; targeting; diplomová práce
• Physical Description: 94 stran, 10 s.obr.příloh