EVOLUTION OF THE GLOBAL FITNESS INDUSTRY strategy, sustainability and innovation.

The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to...

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Bibliographic Details
Main Author: Gazzola, Patrizia.
Format: Electronic
Language: English
Published: [S.l.] : ROUTLEDGE, 2024.
Subjects:
Physical fitness centers.
elektronické knihy
electronic books
ISBN: 1040153798
9781040153796
9781003475699
1003475698
9781040153819
104015381X
Physical Description: 1 online resource

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Table of contents

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040 |a OCoLC-P  |b eng  |c OCoLC-P 
020 |a 1040153798  |q (electronic bk.) 
020 |a 9781040153796  |q (electronic bk.) 
020 |a 9781003475699  |q (electronic bk.) 
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024 7 |a 10.4324/9781003475699  |2 doi 
035 |a (OCoLC)1449624323 
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100 1 |a Gazzola, Patrizia. 
245 1 0 |a EVOLUTION OF THE GLOBAL FITNESS INDUSTRY  |h [electronic resource] :  |b strategy, sustainability and innovation. 
260 |a [S.l.] :  |b ROUTLEDGE,  |c 2024. 
300 |a 1 online resource 
520 |a The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come. Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future. The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy. The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide. The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario. The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Physical fitness centers. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003475699  |y Full text 

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