The global private health & fitness business : a marketing perspective

• Other Authors: García-Fernández, Jerónimo, (Editor), Gálvez-Ruiz, Pablo, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
• Subjects: Physical fitness centers > Marketing.; Sports > Marketing.; Business & Economics > Marketing > General.; Sales & marketing management.; elektronické knihy; electronic books
• ISBN: 9781800438521
• Physical Description: 1 online resource (216 pages)

For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management. However, in recent years, the importance and impact of the sports economy in the...