A Marketing Strategy for Fitness Sokol Olomouc

• Main Author: Navrátil, Dominik (Dissertant)
• Other Authors: Kozák, Vratislav (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2016
• Subjects: marketing; strategie; služby; fitness; FS; Fitness Sokol; marketingový mix; zákazník; konkurence; fitness centrum; podpora prodeje; marketingový výzkum; kvantitativní výzkum; dotazníkové zkoumání; SWOT analýza; CRM; Customer Relationship Management/Marketing vztahů; strategy; services; marketing mix; customer; competition; fitness center; sales support; marketing research; quantitive research; questionnaire survey; SWOT analysis; Customer Relationship Management; bakalářská práce
• Physical Description: 87 s. (103 178 znaků)