Absolute essentials of public relations

• Main Authors: Moss, Danny, 1954- (Editor), DeSanto, Barbara, 1950- (Editor)
• Format: eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2025.
• Series: Absolute essentials of business and economics.
• Subjects: Public relations.; elektronické knihy; electronic books
• ISBN: 9781040224540; 1040224547; 9781003129004; 1003129005; 9781040224519; 1040224512; 0367653397; 9780367653392
• Physical Description: 1 online resource.

"Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come...