Absolute essentials of public relations

"Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come...

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Bibliographic Details
Main Authors: Moss, Danny, 1954- (Editor), DeSanto, Barbara, 1950- (Editor)
Format: eBook
Language: English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2025.
Series: Absolute essentials of business and economics.
Subjects:
Public relations.
elektronické knihy
electronic books
ISBN: 9781040224540
1040224547
9781003129004
1003129005
9781040224519
1040224512
0367653397
9780367653392
Physical Description: 1 online resource.

Cover

Table of contents

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035 |a (OCoLC)1457622648 
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245 0 0 |a Absolute essentials of public relations /  |c [written and edited by] Danny Moss and Barbara DeSanto. 
264 1 |a Abingdon, Oxon ;  |a New York, NY :  |b Routledge,  |c 2025. 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Absolute essentials of business and economics 
500 |a "Routledge focus"--Cover. 
520 |a "Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy and how professionals assess and justify the outcomes of their work. Divided into two sections, - Concepts and Theories and Applications and Specialisms - the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice. Offering a concise and approachable alternative to the mainstream, more heavy-weight textbooks available, this book provides a comprehensive introduction to public relations theory and practice"--  |c Provided by publisher. 
520 |a Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify the outcomes of their work. Divided into two parts - Concepts and Theories, and Applications and Specialisms - the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate, and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice. Offering a concise and approachable alternative to the mainstream, more heavyweight textbooks available, this book provides a comprehensive introduction to public relations theory and practice. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Public relations. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Moss, Danny,  |d 1954-  |e author,  |e editor.  |1 https://id.oclc.org/worldcat/entity/E39PCjJY6kPmBvCptgRPJwmvtq 
700 1 |a DeSanto, Barbara,  |d 1950-  |e author,  |e editor.  |1 https://id.oclc.org/worldcat/entity/E39PCjGWVQ3JXMThgfFtC6XDFX 
830 0 |a Absolute essentials of business and economics. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003129004  |y Full text 

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