Trade tales : decoding customers' stories

• Other Authors: Woodside, Arch G., (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2017.
• Series: Advances in culture, tourism and hospitality research ; v. 14.
• Subjects: Hospitality industry > Customer services > Case studies.; Consumer satisfaction > Case studies.; Customer service > Management > Case studies.; elektronické knihy; electronic books
• ISBN: 9781787142787; 9781787149168
• Physical Description: 1 online resource (xvi, 186 pages).

To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as informally to friends and family members. Read original fir...