Trade tales : decoding customers' stories

To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as informally to friends and family members. Read original fir...

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Bibliographic Details
Other Authors: Woodside, Arch G., (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2017.
Series: Advances in culture, tourism and hospitality research ; v. 14.
ISBN: 9781787142787
Physical Description: 1 online zdroj (xvi, 186 stran).


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