Trade tales : decoding customers' stories
To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as informally to friends and family members. Read original fir...
Bingley, U.K. :
Emerald Publishing Limited,
|Series:||Advances in culture, tourism and hospitality research ;
|Physical Description:||1 online zdroj (xvi, 186 stran).|