Introduction to Electronic Commerce and Social Commerce

• Main Authors: Turban, Efraim, (Author), Whiteside, Judy, (Author), King, David, (Author), Outland, Jonathan, (Author)
• Format: eBook
• Language: English
• Published: Cham : Springer International Publishing, 2017.
• Edition: 4th edition.
• Series: Springer texts in business and economics,
• Subjects: Business.; Management information systems.; Electronic commerce.; elektronické knihy; electronic books
• ISBN: 9783319500911; 9783319500904
• Physical Description: 1 online resource
• ISSN: 2192-4333
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.