Introduction to Electronic Commerce and Social Commerce
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning out...
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| Main Authors | , , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Springer International Publishing,
2017.
|
| Edition | 4th edition. |
| Series | Springer texts in business and economics,
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| Subjects | |
| Online Access | Full text |
| ISBN | 9783319500911 9783319500904 |
| ISSN | 2192-4333 |
| Physical Description | 1 online resource |
Cover
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| 100 | 1 | |a Turban, Efraim, |e author. | |
| 245 | 1 | 0 | |a Introduction to Electronic Commerce and Social Commerce / |c by Efraim Turban, Judy Whiteside, David King, Jon Outland. |
| 250 | |a 4th edition. | ||
| 264 | 1 | |a Cham : |b Springer International Publishing, |c 2017. | |
| 300 | |a 1 online resource | ||
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| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation. | |
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| 650 | 0 | |a Business. | |
| 650 | 0 | |a Management information systems. | |
| 650 | 0 | |a Electronic commerce. | |
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| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Whiteside, Judy, |e author. | |
| 700 | 1 | |a King, David, |e author. | |
| 700 | 1 | |a Outland, Jonathan, |e author. | |
| 776 | 0 | 8 | |i Electronic reproduction of (manifestation): |t Introduction to electronic commerce and social commerce. |d Switzerland : Springer Verlag, 2017 |z 9783319500904 |w (OCoLC)962016813 |
| 830 | 0 | |a Springer texts in business and economics, |x 2192-4333 | |
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