Introduction to Electronic Commerce and Social Commerce

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning out...

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Bibliographic Details
Main Authors: Turban, Efraim, (Author), Whiteside, Judy, (Author), King, David, (Author), Outland, Jonathan, (Author)
Format: eBook
Language: English
Published: Cham : Springer International Publishing, 2017.
Edition: 4th edition.
Series: Springer texts in business and economics,
Subjects:
Business.
Management information systems.
Electronic commerce.
elektronické knihy
electronic books
ISBN: 9783319500911
9783319500904
Physical Description: 1 online resource

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Table of contents

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100 1 |a Turban, Efraim,  |e author. 
245 1 0 |a Introduction to Electronic Commerce and Social Commerce /  |c by Efraim Turban, Judy Whiteside, David King, Jon Outland. 
250 |a 4th edition. 
264 1 |a Cham :  |b Springer International Publishing,  |c 2017. 
300 |a 1 online resource 
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337 |a počítač  |b c  |2 rdamedia 
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490 1 |a Springer Texts in Business and Economics,  |x 2192-4333 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. 
504 |a Includes bibliographical references and index. 
505 0 |a Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation. 
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650 0 |a Business. 
650 0 |a Management information systems. 
650 0 |a Electronic commerce. 
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655 9 |a electronic books  |2 eczenas 
700 1 |a Whiteside, Judy,  |e author. 
700 1 |a King, David,  |e author. 
700 1 |a Outland, Jonathan,  |e author. 
776 0 8 |i Electronic reproduction of (manifestation):  |t Introduction to electronic commerce and social commerce.  |d Switzerland : Springer Verlag, 2017  |z 9783319500904  |w (OCoLC)962016813 
830 0 |a Springer texts in business and economics,  |x 2192-4333 
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