Introduction to Electronic Commerce and Social Commerce

• Main Authors: Turban, Efraim (Author), Whiteside, Judy (Author), King, David (Author), Outland, Jonathan (Author)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing, 2017.
• Edition: 4th edition.
• Series: Springer texts in business and economics,
• Subjects: Business.; Management information systems.; Electronic commerce.; elektronické knihy; electronic books
• ISBN: 9783319500911; 9783319500904
• ISSN: 2192-4333
• Physical Description: 1 online resource

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning out...