Brand valued : how socially valued brands hold the key to a sustainable future and business success

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Bibliographic Details
Main Authors:	Champniss, Guy (Author), Rodés Vilà, Fernando, 1960- (Author)
Format:	Book
Language:	English
Published:	Chichester : Wiley, 2011
Subjects:	marketing > sociální aspekty obchodní značky marketing > social aspects brand name products kolektivní monografie collective monographs
ISBN:	9781119976677
Physical Description:	xxiv, 290 stran : ilustrace ; 24 cm