Holdings: The brand innovation manifesto :

The brand innovation manifesto : how to build brands, redefine markets and defy conventions

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Bibliographic Details
Main Author:	Grant, John, 1964- (Author)
Format:	Book
Language:	English
Published:	Chichester : John Wiley & Sons, Ltd, 2006
Subjects:	obchodní značky > sociální aspekty obchodní značky > psychologické aspekty obchodní značky spotřebitelské chování brand name products > social aspects brand name products > psychological aspects brand name products consumer behavior monografie monographs
ISBN:	9780470027516 0-470-02751-7 978-0-470-02751-6
Physical Description:	xvii, 310 s. : il. ; 24 cm

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Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	658/GRANT,J.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	658/GRANT,J.