The brand innovation manifesto : how to build brands, redefine markets and defy conventions

Saved in:

Bibliographic Details
Main Author	Grant, John, 1964- (Author)
Format	Book
Language	English
Published	Chichester : John Wiley & Sons, Ltd, 2006
Subjects	obchodní značky > sociální aspekty obchodní značky > psychologické aspekty obchodní značky spotřebitelské chování brand name products > social aspects brand name products > psychological aspects brand name products consumer behavior monografie monographs
ISBN	9780470027516 0-470-02751-7 978-0-470-02751-6
Physical Description	xvii, 310 s. : il. ; 24 cm

Cover

Glossary of Terms

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days - deposit	More Information	Location Depository	Call Number 658/GRANT,J.