Brand valued : how socially valued brands hold the key to a sustainable future and business success

• Main Authors: Champniss, Guy (Author), Rodés Vilà, Fernando, 1960- (Author)
• Format: Book
• Language: English
• Published: Chichester : Wiley, 2011
• Subjects: marketing > sociální aspekty; obchodní značky; marketing > social aspects; brand name products; kolektivní monografie; collective monographs
• ISBN: 9781119976677
• Physical Description: xxiv, 290 stran : ilustrace ; 24 cm