Brand valued : how socially valued brands hold the key to a sustainable future and business success

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Bibliographic Details
Main Authors Champniss, Guy (Author), Rodés Vilà, Fernando, 1960- (Author)
Format Book
LanguageEnglish
Published Chichester : Wiley, 2011
Subjects
marketing > sociální aspekty
obchodní značky
marketing > social aspects
brand name products
kolektivní monografie
collective monographs
ISBN9781119976677
Physical Descriptionxxiv, 290 stran : ilustrace ; 24 cm

Cover

TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Studovna UH
Status Long term loan – Due: 31.12.2028 More Information Location FLCM Call Number 658/CHAMPNISS,G.

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