Brand management strategies : luxury and mass markets
" Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text takes an applied approach with supporting examples from current fashion and non-fashion brands. The book provides an introduction to the evolution of branding...
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Format: | Book |
Language: | English |
Published: |
New York ; London ; Oxford ; New Delhi ; Sydney :
Fairchild Books, An imprint of Bloomsbury Publishing Inc : Bloomsbury,
2016
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Subjects: | |
ISBN: | 9781501306679 978-1-5013-1841-2 978-1-5013-0668-6 |
Physical Description: | xv, 368 stran : ilustrace ; 24 cm + 1 příloha (online access code) |