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Kellogg on branding : the marketing faculty of the Kellogg School of Management

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Bibliographic Details
Corporate Author:	Kellogg School of Management
Other Authors:	Tybout, Alice M. (Editor), Calkins, Tim (Editor)
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, c2005
Subjects:	řízení značky obchodní značky marketingový management řízení vztahů se zákazníky brand management brand name products marketing management customer relationship management antologie anthology
ISBN:	9780471690160
Physical Description:	xvii, 334 s. : il. ; 24 cm

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Table of contents

Glossary of Terms

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Status	Description	Location	Call Number
Status Long term loan – Due : 31.12.2025 Recall This	Description Location	FMK	Call Number	005/KELLOGG
Status Long term loan – Due : 21.12.2028 Recall This	Description Location	FaME	Call Number	005/KELLOGG

Status	Description	Location	Call Number
Long term loan - Due : 31.12.2025 Recall This		FMK	005/KELLOGG
Long term loan - Due : 21.12.2028 Recall This		FaME	005/KELLOGG