Kellogg on branding : the marketing faculty of the Kellogg School of Management

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Bibliographic Details
Corporate Author	Kellogg School of Management
Other Authors	Tybout, Alice M. (Editor), Calkins, Tim (Editor)
Format	Book
Language	English
Published	Hoboken, N.J. : Wiley, c2005
Subjects	řízení značky obchodní značky marketingový management řízení vztahů se zákazníky brand management brand name products marketing management customer relationship management antologie anthology
Online Access	Obsah Biografie Vydavatelská anotace
ISBN	9780471690160
Physical Description	xvii, 334 s. : il. ; 24 cm

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Biografie
Vydavatelská anotace

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 005/KELLOGG
Status Long term loan – Due: 31.12.2029	More Information	Location FMC	Call Number 005/KELLOGG